WHO SHOULD APPLY

This course is designed for middle- to senior-level managers working in public health from national, provincial government or international agencies and non-governmental organisations, who are responsible for health programmes in communicable and non-communicable diseases, their various administrative aspects and donor communications for the implementation of health programmes.

DURATION

5 Days

COURSE OBJECTIVES

On completion of this course you should be able to:

• Discuss why strategic management has become crucial in today’s dynamic healthcare environment.
• Trace the evolution of strategic management and discuss its conceptual foundations.
• Describe and explain the concept of strategic thinking maps.
• Define and differentiate between strategic management, strategic thinking, strategic planning, and managing strategic momentum.
• Understand the necessity for both the analytic and emergent models of strategic management.
• Understand how an organization may realize a strategy that it never intended.
• Understand the benefits of strategic management for healthcare organizations.
• Understand the importance of systems approaches.
• Explain the links between the different levels of strategy within an organization.
• Describe the various leadership roles in strategic management.

COURSE CONTENT

• The Nature of Strategic Management
• Understanding and Analyzing the General Environment and the Health Care Environment
• Service Area Competitor Analysis
• Internal Environmental Analysis and Competitive Advantage
• Directional Strategies
• Developing Strategic Alternatives
• Evaluation of Alternatives and Strategic Choice
• Value-Adding Service Delivery Strategies
• Value-Adding Support Strategies
• Communicating the Strategy and Developing Action Plans

• Analyzing Strategic Health Care Cases
• Health Care Organization Accounting, Finance, and Performance Analysis
• Health Care Acronyms

REQUIREMENTS

Participants should be reasonably proficient in English. 

METHODOLOGY

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.