Format: Live instructor-led online training via Zoom / Microsoft Teams

ONLINE MARKETING, SOCIAL MEDIA, GOOGLE & EMAIL MARKETING COURSE

Introduction

The Online Marketing, Social Media, Google and Email Marketing Course is designed to equip professionals with practical skills in digital marketing strategy, social media marketing, search engine optimization (SEO), Google Ads (PPC), email marketing automation, content marketing, and online brand management. In today’s digital-first economy, businesses must leverage online platforms to reach target audiences, generate leads, and increase conversions. This course provides a comprehensive understanding of how to build and execute effective digital marketing campaigns across multiple channels.

With the rapid growth of social media platforms such as Facebook, Instagram, LinkedIn, TikTok, and X (Twitter), organizations must adopt data-driven strategies to engage customers and build brand loyalty. This training focuses on social media content creation, audience targeting, engagement strategies, influencer marketing, and analytics tools to optimize campaign performance. Participants will learn how to create compelling content that drives traffic, engagement, and sales.

The course also covers Google marketing tools including Search Engine Optimization (SEO), Google Ads, Google Analytics, keyword research, and website optimization. Participants will learn how to improve website visibility on search engines, run paid advertising campaigns, and track performance using analytics tools. In addition, the training explores email marketing strategies, customer segmentation, automation workflows, and conversion optimization techniques that enhance customer retention and business growth.

This Online Marketing and Digital Marketing training course is ideal for organizations seeking to improve their online presence, increase brand awareness, and drive revenue growth through digital channels. By the end of the course, participants will be able to design integrated digital marketing strategies, manage social media campaigns, optimize search engine performance, and execute high-converting email marketing campaigns.

Course Objectives

1. Understand the fundamentals of online and digital marketing.
2. Develop effective social media marketing strategies.
3. Learn search engine optimization (SEO) techniques for Google ranking.
4. Create and manage Google Ads (PPC) campaigns.
5. Design and implement email marketing campaigns and automation.
6. Analyze digital marketing performance using analytics tools.
7. Improve content creation and digital branding strategies.
8. Understand customer targeting and segmentation techniques.
9. Optimize conversion rates and lead generation strategies.
10. Apply real-world case studies to digital marketing campaigns.

Organization Benefits

1. Increased online visibility and brand awareness.
2. Improved lead generation and customer acquisition.
3. Enhanced customer engagement and retention.
4. Higher return on investment (ROI) from marketing campaigns.
5. Data-driven decision-making through analytics.
6. Improved social media presence and brand positioning.
7. Increased website traffic and search engine rankings.
8. Efficient use of digital marketing tools and platforms.
9. Competitive advantage in the digital marketplace.
10. Improved sales and revenue growth.

Target Participants

• Marketing and Sales Professionals
• Digital Marketing Specialists
• Entrepreneurs and Business Owners
• Social Media Managers
• Content Creators and Bloggers
• Customer Relationship Managers
• E-commerce Professionals
• NGO and Development Communication Officers
• Students in Marketing and Business
• Anyone interested in digital marketing

Course Outline

Module 1: Introduction to Digital and Online Marketing

1. Overview of digital marketing ecosystem
2. Types of online marketing channels
3. Digital marketing strategy development
4. Customer journey and buyer personas
5. Marketing funnels and conversion pathways
6. Case Study: Building a digital marketing strategy for a startup

Module 2: Social Media Marketing and Content Strategy

1. Social media platforms and their uses
2. Content creation and storytelling techniques
3. Audience targeting and engagement strategies
4. Influencer and community marketing
5. Social media analytics and performance tracking
6. Case Study: Social media campaign for brand awareness

Module 3: Search Engine Optimization (SEO) and Website Optimization

1. Fundamentals of SEO and search engine ranking
2. Keyword research and on-page SEO
3. Off-page SEO and link building
4. Technical SEO and website performance
5. SEO tools and analytics
6. Case Study: Improving website ranking on Google

Module 4: Google Ads and Pay-Per-Click (PPC) Advertising

1. Introduction to Google Ads platform
2. Campaign setup and keyword targeting
3. Ad copywriting and design
4. Budgeting and bidding strategies
5. Performance tracking and optimization
6. Case Study: Running a successful Google Ads campaign

Module 5: Email Marketing and Automation

1. Fundamentals of email marketing
2. Building and segmenting email lists
3. Email campaign design and templates
4. Automation workflows and drip campaigns
5. Measuring email marketing performance
6. Case Study: Email marketing for customer retention

Module 6: Analytics, Conversion Optimization, and Integration

1. Introduction to Google Analytics
2. Tracking and measuring campaign performance
3. Conversion rate optimization (CRO)
4. A/B testing and experimentation
5. Integrating multi-channel marketing strategies
6. Case Study: Improving conversions through data-driven marketing

General Information

1. Customized Training: All our courses can be tailored to meet the specific needs of participants.
2. Language Proficiency: Participants should have a good command of the English language.
3. Comprehensive Learning: Our training includes well-structured presentations, practical exercises, web-based tutorials, and collaborative group work. Our facilitators are seasoned experts with over a decade of experience.
4. Certification: Upon successful completion of training, participants will receive a certificate from Foscore Development Center (FDC-K).
5. Training Locations: Training sessions are conducted at Foscore Development Center (FDC-K) centers. We also offer options for in-house and online training, customized to the client's schedule.
6. Flexible Duration: Course durations are adaptable, and content can be adjusted to fit the required number of days.
7. Onsite Training Inclusions: The course fee for onsite training covers facilitation, training materials, two coffee breaks, a buffet lunch, and a Certificate of Successful Completion. Participants are responsible for their travel expenses, airport transfers, visa applications, dinners, health/accident insurance, and personal expenses.
8. Additional Services: Accommodation, pickup services, freight booking, and visa processing arrangements are available upon request at discounted rates.
9. Equipment: Tablets and laptops can be provided to participants at an additional cost.
10. Post-Training Support: We offer one year of free consultation and coaching after the course.
11. Group Discounts: Register as a group of more than two and enjoy a discount ranging from 10% to 50%.
12. Payment Terms: Payment should be made before the commencement of the training or as mutually agreed upon, to the Foscore Development Center account. This ensures better preparation for your training.
13. Contact Us: For any inquiries, please reach out to us at training@fdc-k.org or call us at +254712260031.
14. Website: Visit our website at www.fdc-k.org for more information.